<aside> 👋 Hi, I’m Jessie! I’m a motivated and skilled UX Writer and Content Strategist. I have 8+ years of experience developing voice & tone, AI conversation design, SEO, microcopy, marketing copy, and content strategy for major brands in fast-paced environments.

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Contact

📧 [email protected]

🔗 linkedin.com/in/jessie-couberly

📍Seattle, WA

⌨️ Experience

UX Writer II | Senior Content Strategist

Robert Half, Seattle – (4/24 - Present)

• Microcopy: I’m currently the lead writer for microcopy for digital products, merchandising campaigns, and other growth initiatives. My contributions have positively impacted our KPIs, resulting in an increase in GMV by 35%.

UX Writer II | Senior Content Strategist

Wish, San Francisco – (8/21 - 4/24)

• Microcopy: I’m currently the lead writer for microcopy for digital products, merchandising campaigns, and other growth initiatives. My contributions have positively impacted our KPIs, resulting in an increase in GMV by 35%.
• Copywriting: In one year, I wrote help center articles, emails, and in-app notifications, resulting in an increase in overall customer approval rating by 40%.
• Help Center Management: In one year, I audited the Help Center’s library of articles, resulting in a 90% increase in viewership & retention year over year.
• Conversation design: In two months I designed end-to-end flows for the AI customer support chatbot, Wish Assistant, reducing refund rates by 99% year over year.

Artist & Content Communications Manager, Intellectual Property Operations

Redbubble, San Francisco – (11/20 - 8/21)

• Help Center Management: In six months I edited and audited our customer-facing intellectual property FAQ and implemented SEO tactics, increasing article views and conversion rates by 56%.
• Content governance: In two months I developed & deployed scalable processes, quality standards, and communications for our Artists Partnerships team, which decreased the first reply time by 35%.
• Customer communications: I regularly collaborated with stakeholders to proactively deploy changes to IP emails based on voice, tone, and policy updates.

Training & Quality Content Coordinator, Customer Success

Redbubble, San Francisco – (10/15 - 11/20)

• Style guide: In four months I wrote and deployed our customer support voice and tone guidelines for multiple channels, including email, chat, and social media, resulting in an increased CSAT rating of 96%
• Help Center management: In one year I audited, organized, and edited customer-facing Help Center articles, which improved the customer self-help rate to 98%.****