<aside> 👋 Hi, I’m Jessie! I’m a motivated and skilled UX Writer and Content Strategist. I have 10+ years of experience developing brand voice and tone, conversation design, SEO-optimized microcopy, marketing copy, and content strategy for major brands in fast-paced environments.

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Contact

📧 [email protected]

🔗 linkedin.com/in/jessie-couberly

📍Seattle, WA

⌨️ Experience

UX Writer II | Senior Content Strategist

Robert Half, Seattle – (4/24 - Present)

• Defined and scaled a company-wide UX writing system, including style guides, IA models, and governance frameworks.
• Led content audits and rewrites for key onboarding flows, improving B2B user comprehension and reducing friction.
• Collaborated with PMs, designers, and SMEs to deliver testable, inclusive content across candidate and client-facing products.
• Facilitated workshops to upskill cross-functional partners on UX content principles and best practices.

UX Writer II | Senior Content Strategist

Wish, San Francisco – (8/21 - 4/24)

• Led UX content design for e-commerce features and customer support flows, including a chatbot that reduced refund rates by 99%.
• Developed scalable prompt strategies for AI-powered product discovery, improving personalization and content trust.
• Partnered with localization, product, and engineering to ensure global consistency across messaging.
• Contributed to a 35% increase in GMV through targeted content updates and improved microcopy.

Artist & Content Communications Manager, Intellectual Property Operations

Redbubble, San Francisco – (11/20 - 8/21)

• Rebuilt the Help Center and scaled FAQ systems, increasing article views by 90% and conversions by 56%.
• Owned support content strategy for IP/legal topics and developed scalable internal documentation.
• Created a multi-channel voice and tone guide that increased CSAT to 96% across email, chat, and help docs.
• Designed and implemented a global LMS for support agents, raising quality scores from 58% to 76%.