Senior UX Writer | Content Designer | Product Writer
Howdy! 🤠 I’m Jessie, a Senior UX Writer and content design nerd.
With 10+ years of experience in conversation design, SEO, microcopy, marketing copy, and content strategy for major brands, I’m ready to polish your content to perfection.
At Robert Half, I developed and deployed a content strategy for technical dashboards and internal systems. At Wish, my content contributed to reducing refund rates by 99%, increasing GMV by 35%, and increasing customer approval ratings by 40%.
Through storytelling, user research, and close collaboration with stakeholders, I create content that produces real results. Some of my specialties include:
Content Design & Systems: UX Writing · Content Governance · Design Systems · Microcopy · Product Naming · Content QA
AI & Emerging Interfaces: Prompt Design · Conversational UI · Chatbots · Data-Rich Interfaces · Content Testing · A/B Testing · Business Intelligence Alignment
Inclusive & Accessible Design: Voice & Tone Systems · Accessibility (WCAG 2.1) · Inclusive Language · Localization Readiness · Screen Reader Optimization
Leadership & Collaboration: Cross-functional Workshops · Stakeholder Alignment · Mentorship · Roadmap Planning · DEI Strategy
Want to know more? Keep scrolling.
👩🏻💻 Substack
Case Study: AI-Generated Collection Content
What?: To be the leading e-commerce site with truly personalized recommendations, we dreamed of a product that utilized AI to generate interest-based collections for content-led experiences. Customers would be fed recommended collections of items using the power of generative AI.
Why?: Wish is the online leader in discovery-based shopping experiences. To provide accurate recommendations in record time while keeping users engaged, we leveraged AI to generate content and item collections resulting in an overall growth in GMV by 34%.
My role: As the lead UX content designer, my mission was create content that provided context for the micro collections, serving as the guideline for future AI-generated content. Additionally, I would begin engineering AI prompts that can generate engaging content for products within the collection.
Case Study: UX Writing to reduce refund rates for pickup orders