User Experience Professional | Senior Content Designer | Product Writer
Howdy! 🤠 I’m Jessie, a user experience-obsessed content design nerd.
With 10+ years of experience in conversation design, SEO, microcopy, marketing copy, and content strategy for major brands, I help teams reduce friction, increase conversion, and build trust across the customer journey.
At Robert Half, I developed and deployed content strategy guidelines and templates for technical dashboards and internal systems. At Wish, my content contributed to reducing refund rates by 99% for pickup orders, increasing GMV by 35%, and lifting customer approval ratings by 40%.
Through storytelling, user research, and close collaboration with stakeholders, I create content that drives measurable results in revenue, retention, and satisfaction.. Some of my specialties include:
Content Design & Systems: Design Systems · Content Governance · Microcopy · Product Naming · Content QA · Information Architecture
AI & Emerging Interfaces: Prompt Design for GenAI tool · Conversational UI · Chatbots · Data-Rich Interfaces · Content Testing · A/B Testing · Alignment with Business Intelligence dashboards and KPIs
Inclusive & Accessible Design: Voice & Tone Systems · Policy and Compliance Content · Accessibility (WCAG 2.1) · Error State Clarity · Inclusive Language · Localization Readiness · Screen Reader Optimization · Legal Compliance
Leadership & Collaboration: Cross-functional Workshops (PM, Design, Eng, Research) · Stakeholder Alignment · Mentorship · Roadmap Planning · DEI-Informed Content Strategy and Frameworks
👩🏻💻 Substack - Personal essays and musings on fashion, sustainability, and popular culture
These case studies come from my experience in e‑commerce, but the patterns apply across industries: reducing support and refund costs, clarifying complex policies, and designing conversation flows that increase task completion and user satisfaction.
Case Study: AI-generated collections for content-led user experiences
What?: To be the leading e-commerce site with truly personalized recommendations, we dreamed of a product that utilized AI to generate interest-based collections for content-led experiences. Customers would be fed recommended collections of items using the power of generative AI.
Why?: Wish is the online leader in discovery-based shopping experiences. To provide accurate recommendations in record time while keeping users engaged, we leveraged AI to generate content and item collections resulting in an overall growth in GMV by 34%.
My role: As the lead UX content designer, my mission was to create content that provided context for the micro collections, serving as the guideline for future AI-generated content. Additionally, I would begin engineering AI prompts and partner closely with data science and product to iterate on prompt performance.